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±±¾©Èü³µpk10 UK topic page, a collection of Tiger Woods articles and analysis

Articles: 20 Results
Tiger Woods: latest Nike ad sparks criticism on Facebook

Facebook critics slam Nike's Tiger Woods ad

Nike's new ad celebrating Tiger Woods' return to the top of the world's golf rankings has been criticised for glossing

Rory McIlroy: no cup is safe by Wieden & Kennedy Portland

After Tiger and Rory, five sports star advertising howlers

Nike caused a stir this week with an ad campaign featuring its newly signed brand ambassador Rory Mcllroy sparring with

Nike "no cup is safe" by Wieden &  Kennedy Portland

Nike "no cup is safe" by Wieden & Kennedy Portland

January 17, 2013, Wieden & Kennedy Portland for Nike

How to react if your good summer 2012 campaign goes bad

Senior marketing experts give advice on how to react if your event or campaign goes wrong during this event-filled summer

Roderick Dadak: partner and head of defamation at Lewis Silkin LLP

Think BR: Celebrity endorsement - a worthwhile investment?

Brand owners might want to consider some precautions before linking up with a celebrity, writes Roderick Dadak, partner and head

Tiger Woods: dropped by Tag Heuer following his admissions of infidelity

When celebrity endorsements go wrong

With a quarter of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, Matt Williams,

Tiger Woods: appeared in this Nike ad after other brands had dropped him

Tiger Woods back on the brand wagon

Tiger Woods is to advertise pain relief brand Vantelin Kowa on TV in Japan, his first endorsement deal since 2009,

Gillette: Brian O' Driscoll and Jonny Wilkinson star in latest ad

Gillette calls on rugby stars to drive sales of Fusion ProGlide

Gillette is counting on the twin forces of rugby stars Jonny Wilkinson and Brian O'Driscoll to drive sales of its

Coca-Cola stood by brand ambassador Rooney despite recent allegations

Sponsorship league 2010

Despite disappointing performances and scandals on and off the pitch, sports sponsorship remains a key platform for brands.